New Retail CEO Program

Introduction

This program provided by Taobao Education is specially designed for executive directors to help gain insight into new retail transformation including the consumers, digital purchasing scenarios and storefront, talent team and organizational upgrading etc.Through systematic learning of new retail development and trends, C-level officers can gain a better vision of the game-changer for different types of retail experiences in China and how Alibaba helps brands go omni-channel to erase the line of online and offlinefor an exponential growth.

Recommended For

Executives or directors of enterprises

Training Schedule

📅 December 18
🕛 10:00am - 5:00pm (UTC+8)(1 hour break from 12:00pm to 1:00pm)

Training Outline

New Retail Development Trend
    ① The definition of New Retail and evolution of traditional retail business
    ② The role of online store, offline store, flagship store and distributors
    ③ The evolution of consumer relationship
    ④ The restructure of retail core element (people-place -product)
Changes on Demand
① Consumers are changing in life style, consumption values, digital capability, etc
② Sellers are changing in what/where/when/how/new scenarios, etc
Changes on Supply
① Changes from brand perspective
② Changes from brand perspective
Changes on Technology, Ecosystem & Data capability
New Retail and New Customer Experience
    ① Acquisition experience
          ❶ Identify the source of consumers
          ❷ Leverage organization's touch points
          ❸ Focus on data quality
    ② Engagement experience
          ❶ Trend of content marketing
          ❷ Trend of live streaming
          ❸ Trend of KOL/KOC
    ③ Conversion experience
          ❶ O2O capability
          ❷ CPS (sales commission) capability
          ❸ Live streaming capability
New Retail case study + Q&A
① case study - WM omni channel approach in China
② case study - New Retail development experience of Loreal

John Deng - Taobao Education Instructor

Brief Introduction
✓ Acted as DTC/CRM Director in Philips China, mainly responsible for developing and executing brand "direct to consumer - DTC" strategy;
✓ Took a leading role in developing Brand & Alibaba strategic partnership to accelerate the digital transformation;
✓ Awarded with the honor of 'Best Team' in the Alibaba New Retail MBA Training Program;
✓ Piror to Philips, John was CRM director in Walmart China and Walmart Yihaodian, which managed more than 100 million members.

Sound experience in following topics
DTC & CRM; New Retail & Omni-channel marketing; digital transformation; Consumer insight and big data

John Deng - Taobao Education Instructor

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