Class at a Glance
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Training NumberACT86011
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TypeOnline training
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Class Duration4 Days (28 hours)
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Available LanguagesEnglish
Introduction
This program provided by Taobao University is specially designed for executive directors to help gain insight into new retail transformation including the consumers, digital purchasing scenarios and storefront, talent team and organizational upgrading etc.Through systematic learning of new retail development and trends, C-level officers can gain a better vision of the game-changer for different types of retail experiences in China and how Alibaba helps brands go omni-channel to erase the line of online and offlinefor an exponential growth.
Recommended For
Executives or directors of enterprises
Training Outline
- New Retail business map (analysis from demand side, supply side and consumer side with cases)
- New Retail, new scenario (strategies to conquer the challenges of reconstruction of new scenarios)
- New Retail, new users (commercial genes in the era of digital consumer operations)
- New Retail, new commodity(Digital consumer operation path)
- New Retail, new marketing
- Analysis of Alibaba’s Smart Store of New Retail