Alibaba Entrepreneurial Case Studies

Benefits You'll Gain After Completing the Program

1 Live learning program
  • You will be invited to participate in the live learning program, which provides opportunities to engage and network with senior business leaders at Alibaba.
2 Global digital entrepreneurial network
  • Upon successful completion of the live learning program, you will be invited to join AGI Family - a global digital entrepreneurial network. As a member, you'll access to valuable resources and opportunities to connect with like-minded entrepreneurs from around the world.
3 Visit to Alibaba headquarters
  • If you excel in the further live learning program, you will have the opportunity to participate in an offline learning program at Alibaba's headquarters in China. This will be a unique opportunity to experience first-hand the company's culture, operations, and vision for the future.

How to Complete the Program

To complete the program, you will need to meet all the requirements and successfully pass all the assessments. Our team will be there to support and guide you throughout the program to ensure your success. Upon completion, you will receive a certificate of completion, which will be evidence of your achievement and dedication to your personal and professional growth.

Watch Online Courses

Participants will have to watch online courses that cover the topics mentioned above. These courses will be provided online and can be accessed at any time.

Take Online Exam

After completing the online courses, participants will be required to take an online exam. The exam will test their knowledge of the subject matter and will include questions related to the success stories of Alibaba.

Pass the Exam and Get a Certification

Participants who pass the exam will receive a certification of completion. This certification will attest to their knowledge and understanding of the subject matter.

Complete the Program and Enjoy your Benefits

Upon completion of the program, participants will gain valuable insights into the decision-making process of Alibaba and will be better equipped to launch their own entrepreneurial careers.

  • Course Overview
    Time Commitment:
         3 hours
  • Exam Overview
    Exam Duration:
         10 minutes
    Number of Exam Questions:
    Passing Score:
         80 (out of 100 points)
    No. of Exam Attempts:
Course Introduction
Alibaba is a global technology giant that achieved success through innovation, customer-centricity, and strong leadership. From a small start-up, it has grown into a highly successful e-commerce company. The success stories of its various businesses, including, Taobao, Alipay, Cainiao Logistics, Alibaba Cloud, and Dingtalk, offer valuable insights into their decision-making process.

This course aims to provide individuals with useful insights on how to launch their own entrepreneurial career by sharing successful case studies of Alibaba, including:

① Jack Ma's Vision: How Alibaba Started Cross-Border E-Commerce and Gave Birth to Alibaba Fulfillment Service
② Taobao vs. eBay: The Battle for China's Marketplace
③ Rise of Alipay: Unveiling the Early Success Secrets
④ Alibaba's Logistics Revolution: One Paper's Impact
⑤ Alibaba Cloud: Overcoming Skepticism & Reinventing Dingtalk
Target Audience
This course is tailor-made for individuals who are founders, co-founders, CEOs, business owners, or anyone interested in starting their own business in the emerging digital era.
About the Program
1Flexible Online Learning
2Valuable Certification
3Shareable Badge
4Approx. 2 hours to Complete

Chandee Zhuang
Senior Advisor, Alibaba Global Initiatives

Chandee has been working for Alibaba for over 12 years. He has experience in many departments, giving him a multi-dimensional perspective to view corporate strategy. Chandee also has rich experience in providing lectures to global entrepreneurs. His course is one of the most popular ones among entrepreneurs.

Contact Us

If you have any questions related to the course or if you are interested in our additional learning programs, please don't hesitate to contact us by email:, or click the button to send us an email directly, we will contact you as soon as possible.